现在，麦当劳不仅可以为顾客提供上乘的炸薯条，还将提供一种独特的数字体验。

六月初，麦当劳与Spotify合作，携手创意机构DPZ&T（巴西）和Leo Burnett（李奥贝纳，哥伦比亚）设计了一款“薯条歌单(FriesList)”。

顾客可以将薯条按长短排布在托盘纸的代码上，完成后再打开Spotify应用程序并扫描托盘纸上的“薯条代码”，便可以获取麦当劳提供的名为“FriesList”的在线歌单。然后，顾客一边享受美食，一边听着不同风格的歌曲，例如《My Fries Are Over（我的薯条吃完了）》、《They Stolen My Fries（他们偷了我的薯条）》、《Keep Calm and eat Fries（吃根薯条冷静下）》等等，每个消费者都可以使用他们的薯条来获取符合他们心情的音乐。

Credits

Advertising Agencies: DPZ&T, Brazil / Leo Burnett, Colombia

General Creative Director DPZ&T: Rafael Urenha

Executive Creative Director DPZ&T: Carlos Schleder, Sergio Mugnaini

Creatives DPZ&T: Raphael Lucone, Thomaz Dantas, Giampietro Zanon, Bruno Landi, Vinicius Curi

General Creative Director Leo Burnett Col?mbia: Mauricio Sarmiento

Executive Creative Director Leo Burnett Col?mbia: Pablo Acosta

Creatives Leo Burnett Col?mbia: Carolina Arias, Eddy Marquez

Account Team: Daniel Jotta, Mariana Magalh?es, Eduardo Brunoro, Hernan Cu?ado, Rafaela Neves, Lucia Corrêa, Denise Farinola

Approval Client: Dan Gertsacov, Santiago Blanco, Elizabeth Porth, Guilherme Coe, Diana Pelaez, Ana María Montoya, Carolina Martinez, Jo?o Branco, Marcelo Ferronato, Bruna Rocha

Producer: Oriental FilmsDirecting: Diego Robino

Executive Producer: Diego RobinoDirector of Photography: Federico Polleri

Costume Design: Caro DureEditing: Jose Vitarella

Final Artwork / Post Production: Oriental Films

Graphic Production: Marcos Moura, Cristiano Arashiro

Audio Producer: Lucha Libre Audio

Music Production: Paulinho Corcione

Music Creation: Paulinho Corcione and Equipe Lucha

Producer (Account): Thais Urenha

Coordination: Dudú Missono