可口可乐正在努力减少对环境废物的贡献,承诺到2025年实现可乐包装100%可回收,并计划在2030年建立系统,以确保每个瓶子或罐子的包装都将被回收利用。
六月初,阳狮(意大利)上线了“A World Without Waste(没有浪费的世界)”Campaign,将可口可乐标志性的条形图案变为箭头标志,指向广告牌附近的垃圾回收箱。该Campaign正在中欧和东欧举行,并且还在保加利亚音乐节上出现。
户外广告
音乐节现场
Credits
Advertising Agency: Publicis Italy
Global CCO Publicis Communication Worldwide: Bruno Bertelli
CCO Publicis Italy: Cristiana Boccassini
Regional Creative Directors: Davide Boscacci, Jorg Riommi
Art Director: Andrea RaiaCopywriter: Matteo Gatto
Illustrator: Davide Barco
Global Client Service Director: Lorenza Montorfano
Account Director: Marcia Carneiro
CEE Portfolio and Growth director: Romain Maillard
CEE IMC director: Dmitry Muzychenko
CEE Content Excellence Director: Monica Alvarez
CEE Content Excellence Manager: Desirèe Ferrari
Bulgaria Brand Manager Sparkling beverages: Vladimir Popov