4月,雪碧在美国上线了“BORN TO RFRSH-SPRAY SPRITE(生来清凉-雪碧喷雾)”Campaign,采用视频、海报、户外等多种媒介进行整合营销传播,融合电子音乐、Remix、涂鸦、复古和蒸汽波等潮流音乐和艺术表现手法,展现了美国青年街头文化风格。
雪碧喷雾造型
户外广告
插画海报
人物海报
Creative Direction: Camilo Ruano, Ivan Rivera
Copywriting: Ivan Rivera, Cesar Casta?oArt
Direction: Camilo Ruano, Kiko Correa
Photographer: Mateo MedinaMusic: Melmak 69
Package illustration: Juanita Garcia, Camilo Ruano, Alejandro Cusso
Graffiti Artist: Pez Barcelona, Lesivo, Enka, Juan Sin
Miedo:Santa Gross, Zokos, Mugre Diamante, Deimostype, Ceroker
Production Company: Plan 9 Media