当前，随着新零售的不断发展，“一切以消费者为中心”的理念也越来越深入人心。电商平台售假事件却屡见不鲜，淘宝、拼多多等知名电商都曾身陷售假风波，严重损耗消费者权益。在假货泛滥的中国球鞋市场，球鞋等运动装备爱好者们一度很信任毒APP这个平台，但是接二连三的售假传闻让消费者信心大减。

At present, with the continuous development of new retail, the concept of " Everything is consumer-centered " has become more and more popular. Fake sales of e-commerce platforms are common, Taobao, Pingduoduo and other well-known e-commerce companies have been involved in the fake sales storms, which is seriously depleting the rights and interests of consumers.In China's sneaker market, fans of sports equipment such as sneakers once trusted the platform of DU APP, but repeated rumors of selling fakes have greatly reduced consumer confidence.